That’s the moment Speak Up was created for.
Speak Up: The Hormone Membership is a space for women who feel like their body changed the rules and nobody explained the new ones. It helps women understand what’s happening in their bodies, rebuild trust in their experience, and learn how to speak up for the support they need.
Inside Speak Up, we focus on three skills that help women move through this stage of life with more clarity and confidence.
Awareness
Understanding what’s happening in your body, so symptoms stop feeling confusing or unpredictable.
Trust
Learning how to steady the emotional load that often comes with hormone changes and rebuilding trust in your own experience.
Speak
Practicing how to communicate what you need in healthcare, relationships, and work so you’re not carrying everything alone.
These are skills most women were never taught. But once you start practicing them, this stage of life begins to make a lot more sense.
Many women join Speak Up because something in their body has started to feel disruptive.
Brain fog
Snapping more easily
Sleep that suddenly isn’t working
Symptoms that feel loud and unpredictable
Inside the membership, we focus on small steps that can help settle some of that physical disruption, so your body has a chance to stabilize again.
But many women quickly realize something else is happening too.
Hormone changes don’t just affect the body. They show up in how we respond to stress, how we’re treated in healthcare, and how much harder we often have to advocate for ourselves at work and in everyday life.
Inside Speak Up, women begin to understand what their body is experiencing and why certain situations suddenly feel more difficult than they used to.
That understanding alone can be powerful and healing. Instead of feeling like something is wrong with them, women start to see the bigger picture of what’s happening during this stage of life and learn how to navigate it with more steadiness and support.
Many women say the biggest shift is this: they stop feeling like they’re constantly fighting their body and start understanding how to support it.
Each month inside Speak Up focuses on a common shift many women experience during their 40s and 50s.
Inside the membership, you’ll have access to support that helps you understand what’s happening and practice moving through it in real life.
That support includes:
• Monthly themes that explore the emotional and relational side of hormone changes
• AI coaches that help you think through situations and conversations in real time
• Reflection tools to help you make sense of symptoms, emotions, and patterns
• Language and scripts for conversations with doctors, partners, and colleagues
• Coaching sessions that help you integrate what you're learning
You don’t have to use everything. You simply start where you are and use what helps.
Inside Speak Up, you’re not navigating this alone. Tracey Willingham, also known as That Hormone Girl, stays closely involved in the membership to help you make sense of what you’re experiencing and how to move through it.
Members can submit questions and receive direct responses, including short video replies when a deeper explanation is helpful.
You’ll also have opportunities to ask questions with coaching sessions and share what you’re working through.
And if you ever feel stuck or frustrated while working with the tools inside the membership, the system can flag it, so Tracey can step in and help.
Because this work isn’t meant to be done alone.
Frankie: Who keeps it frank!
Rosie: Because life isn't always rosy!
Trixie: Showing you the tricks of the trade!
Ellie: For those workplace elevator talks
Moxie: Ditching hustle workouts and doing what your body can handle
Inside Speak Up, you’ll have access to AI coaches designed to help you think through hormone challenges in real time, not weeks later or only during appointments. They help you make sense of what’s happening in your body, steady the emotional load that can make symptoms feel heavier, and prepare for conversations that support what your body actually needs.
Frankie helps you connect the dots between what you’re feeling and what may be happening hormonally or emotionally. She helps patterns become clearer so symptoms stop feeling random or confusing.
Rosie helps you work through the emotional side of hormone shifts. She helps you slow things down so you can respond with more clarity and self-trust.
Trixie helps you prepare for real conversations with doctors, partners, coworkers, or even yourself. She helps you practice what to say so you can communicate your needs without overexplaining or second-guessing yourself.
These coaches are for extra support.
Ellie focuses on the workplace side of hormone health. She helps you navigate work stress, expectations, and conversations that affect your energy and nervous system, especially when your body is changing, but work demands haven’t.
Moxie focuses on gentle movement that supports your body when energy is low or tension is high. She isn't showing you workouts or telling you to push harder. She is designed to help your body release stress and feel more supported on days when doing less is exactly what you need.
With a background in social work and years of supporting women navigating hormone transitions, Tracey focuses on the parts of hormone health that often get overlooked: the emotional load, the relational impact, and the conversations women are suddenly having to navigate in healthcare, work, and everyday life.
Inside Speak Up, she helps women connect the dots between what’s happening in their bodies and how those changes show up in real life, so they can move through this stage with more understanding, steadiness, and support.
There's SO much great info.
Way more support and insight than I realized, and I'm just so pumped!
Tracey provides a safe, judgment-free environment for all of us to learn while celebrating being the superhero females we are.
Choose Your Perfect Membership
Unladylike Starter
For the woman who is curious but cautious
$27.00/month
Cancel Anytime
Full access to Speak Up: The Hormone Membership
AI support for clarity and conversations
Ask That Hormone Girl
(1 question a week with an email response)
Unladylike Monthly Masterclass
Real-World Scripts + Worksheets
Unladylike Loyalist
For the woman ready to do it all and with some bonuses!
$270.00/year
or
3 payments of $90
2 months of membership FREE
Full access to Speak Up: The Hormone Membership
AI support for clarity and conversations
Ask That Hormone Girl
(1 question a week with an email response)
Speak Up Circle
Private community hosted on Skool
Access to 12 bonuses
Total Value: $1,734
Unladylike Monthly Masterclass
Real-World Scripts + Worksheets
Tell me more about these bonuses!
Ready-to-use lines for shutting down dismissive doctors and advocating for real care without sounding dramatic, aggressive, or unsure. These scripts alone are worth joining.
This bonus helps you understand why anxiety spikes during certain phases, what your body is responding to, and how to steady your system during hormonal seasons that feel louder, heavier, or more reactive.
Real-world food support for when plans fall apart, grocery stores, gas stations, fast food included, because blood sugar support shouldn’t require perfection.
Harmonie™ is a guided AI support bonus that helps you understand what your hormones actually do, how they interact, and why certain symptoms show up when they do. She walks you through hormone knowledge in plain language, so things stop feeling random, confusing, or scary without turning it into a biology class or medical deep dive.
Finally, understand what labs you actually need, what your scores should be (not the outdated ranges), and how to confidently request them, even if your provider pushes back.
A clear, confidence-building guide to the types of providers who can play a role in hormone health and what each one is (and isn’t) trained to help with. This bonus helps you stop guessing, avoid dead ends, and build a care team that actually supports your symptoms.
A simple, practical kit to help you prepare for medical appointments, so your concerns are taken seriously, and your time is used well. Learn how to organize symptoms, communicate clearly, and walk into appointments feeling grounded instead of overwhelmed.
Spotify playlists crafted for rage days, low-energy days, anxious days, overwhelmed days, and “don’t talk to me” days. Your nervous system will thank you.
Plain-language guidance for understanding insurance, reading EOBs, appealing denials, and advocating for coverage. A skill most women are never taught but deeply need.
Three 15-minute private sessions with THG™ to use anytime you’re stuck, spiraling, confused, or overwhelmed.
Practical guidance and practice for advocating with doctors, employers, and systems — without overexplaining, apologizing, or burning out.
What if I know something’s off, but I have no idea what hormone it is or where to start?
That’s actually the most common place women begin. You don’t need to know which hormone is involved or have the right words. The membership is designed to help you see what’s happening, steady your system, and choose a next step, even when things feel vague or confusing.
Why special AI bots? Couldn’t I just use ChatGPT for hormone help?
You absolutely could, however, Frankie, Rosie, Trixie, Ellie, and Moxie aren't just AI. They're built from my background in social work and advanced hormone education, programmed with the exact questions, cues, and responses that real women need. You don’t have to spend hours figuring out what to ask or wondering if the answers are accurate. "The Ladies" already know how to guide you through my step-by-step framework and get to the root of what’s going on. They cut through the noise so you get real insight and relief, faster.
I don’t have much time. How much do I need to spend in the membership?
There’s no required schedule here. Some women spend 10–15 minutes using the AI support platform to get clarity or practice a conversation. Others drop in for the monthly integration session and that’s enough for the moment. You don’t have to keep up, do everything, or show up every week for this to be helpful.
Use what you need, when you need it.
Is this a medical program or a replacement for my doctor?
No, it’s not a medical service. Speak Up: The Hormone Membership is an educational and supportive membership that helps you understand your hormones and communicate more clearly. You’ll even get ready-to-use scripts for those conversations so you can finally get the help you deserve.
That Hormone Girl
3001 South Riverside Drive #107
Fort Worth, TX 76119
Contact: Tracey@thathormonegirl.com
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